Find me on my nerdy website www.evenanerd.com or posting for LinkedIn here.
I have taught classes in customer satisfaction and generating Word of Mouth. I have worked with countless firms who want to tell their story and I have interviewed clients and employees to build a positioning statement.
But it took a phone call for me to have an "ahah" moment about what we should all be doing right now.
We've got time on our hands. The phones aren't ringing off the hook with new orders, are they?
Why don't we just take the time each day to call one or two of our best customers and just let them talk. Don't try to sell them anything. Just let them talk. Ask them about your product or service. Ask them about their business and how they are using whatever we have to sell. How silly is that?
While we're busily tweeting, facebooking, and blogging ourselves to death, one simple little phone call could have provided us with a great new idea, a new product offering, a service that our customers need. We could have connected with a thrilled product evangelist who would gladly tell everyone he knows about our superior product. He might invite us to present at the next industry gathering or offer us a chance to write an article that will be seen by other people just like him.
But we're too busy trying to shorten our thoughts into 140 characters that will fit on our next Twitter tweet.
I'm @evenanerd on Twitter, BTW.
Okay, I know ice cream isn't life or death. At least not to you. But eating ice cream is pretty high on my list of things to do instead of kicking the dog or yelling at my poor husband.
I got an invitation to an evening of pampering. Just for women and it's free. It's put on by a group of service providers - manicurists, pedicurists, massage therapists, and chiropractors.
I got an e-mail from Hertz Gold Club about a change to their policies. It is not the first of these e-mails that I have received in the last few weeks but I still don't know what to make of it.
If you are a software company, don't you think you should make it easy for customers to purchase your software online?Adobe has figured it out. Why can't big companies who provide software to accounting firms figure it out?
But if they were my competitor I would take full advantage of their bad big company behavior and win market share just by answering the phone, following through and treating people like people, not numbers. This is one of the leading companies providing solutions to accountants. Word on the street is that no one likes doing business with them. I'm starting to understand why.
Are you making it hard for your customers to buy from you? I hope not.
Or at least the subject line on the e-mail? Can we talk about one of my hot-buttons for a minute?
If you have an employee on your staff who is in a position to delete checks after they are written, you need to make sure you are watching that bank statement.
I am pretty sure it's hiding in plain sight, right there on your balance sheet.
I had to reschedule a hair appointment. That's a big deal to a woman, especially when you miss an appointment and you are in the midst of a hair crisis. Particularly one I like to call the "big giant head" problem. That's when your hair grows not longer, just thicker.