If you are a software company, don't you think you should make it easy for customers to purchase your software online?Adobe has figured it out. Why can't big companies who provide software to accounting firms figure it out?

I have been trying to order a single user license of a piece of software since December 10 and have still not succeeded in getting a confirmation of my order from the salesperson assigned to my region. I faxed him my credit card on a written order form which was humiliating enough - I should have gotten a clue that their internal systems aren't very sophisticated. And I have called my "personal rep" twice and e-mailed him. He never remembers who I am and seems disoriented by my call. Maybe I am too small a fish for their company to worry about.

But if they were my competitor I would take full advantage of their bad big company behavior and win market share just by answering the phone, following through and treating people like people, not numbers. This is one of the leading companies providing solutions to accountants. Word on the street is that no one likes doing business with them. I'm starting to understand why. 

Are you making it hard for your customers to buy from you? I hope not.

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