I have taught classes in customer satisfaction and generating Word of Mouth. I have worked with countless firms who want to tell their story and I have interviewed clients and employees to build a positioning statement.
But it took a phone call for me to have an "ahah" moment about what we should all be doing right now.
We've got time on our hands. The phones aren't ringing off the hook with new orders, are they?
Why don't we just take the time each day to call one or two of our best customers and just let them talk. Don't try to sell them anything. Just let them talk. Ask them about your product or service. Ask them about their business and how they are using whatever we have to sell. How silly is that?
While we're busily tweeting, facebooking, and blogging ourselves to death, one simple little phone call could have provided us with a great new idea, a new product offering, a service that our customers need. We could have connected with a thrilled product evangelist who would gladly tell everyone he knows about our superior product. He might invite us to present at the next industry gathering or offer us a chance to write an article that will be seen by other people just like him.
But we're too busy trying to shorten our thoughts into 140 characters that will fit on our next Twitter tweet.
I'm @evenanerd on Twitter, BTW.
But it took a phone call for me to have an "ahah" moment about what we should all be doing right now.
We've got time on our hands. The phones aren't ringing off the hook with new orders, are they?
Why don't we just take the time each day to call one or two of our best customers and just let them talk. Don't try to sell them anything. Just let them talk. Ask them about your product or service. Ask them about their business and how they are using whatever we have to sell. How silly is that?
While we're busily tweeting, facebooking, and blogging ourselves to death, one simple little phone call could have provided us with a great new idea, a new product offering, a service that our customers need. We could have connected with a thrilled product evangelist who would gladly tell everyone he knows about our superior product. He might invite us to present at the next industry gathering or offer us a chance to write an article that will be seen by other people just like him.
But we're too busy trying to shorten our thoughts into 140 characters that will fit on our next Twitter tweet.
I'm @evenanerd on Twitter, BTW.
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